Wednesday, November 14, 2007

Environmentally Trendy

I came across a wonderful student magazine of the University of Minnesota that I wasn’t even aware existed. This fortnightly magazine is called, “The Wake.” The article that sparked my attention was about a new store that just went up in my neighborhood. Every Monday and Wednesday morning I pass this new store when I ride the city bus to school. This store, called Twin Cities Green, is located on 24th and Hennepin. The only thing I knew about this new store, prior to reading the article, “Green for Good,” was that it was an environmentally friendly store.

Pammy Ronnei, the author of this article, addresses a very good point about Minneapolis as a whole. Being environmentally mindful has almost become a trend in many cities. Clothing industries who manufacture popular printed tees are experiencing significant profit in selling t-shirts that say things like “Don’t be a litter bug” or that have a giant recycle icon across the front. Major food corporations have also grasped on to this “trend” to make a profit, by labeling as many of their food items (truth-willing) “organic” and “natural.” Ronnei states that “Truly being ‘green’ isn’t participating in an ephemeral fad or scene; it’s making a lifestyle choice that requires discipline and resourcefulness.”

The owners of Twin Cities Green, Ryan and Tina North, are loyal to their green lifestyle and want to continue to continue to help others adopt this lifestyle, even after the trend has passed. The very interesting thing about Twin Cities Green is that it specializes and prides itself on their selection of furniture. Their furniture is considered environmentally friendly because it is made from recycled and organic materials. The other cool thing about the Norths is that the profit earned from the furniture that they do sell, goes directly to the artists who made the furniture. If you’re interested in seeing an entirely environmentally friendly store (even their floor is made of recycled tire rubber), the grand opening will take place on November 29th from 5-8 p.m.